Partners in Printing 2020 Expo
It is no secret that Empire Screen Printing is devoted to people. We value everyone who has a part of making the company a success. This dedication is not reserved for our staff, but extends to our customers, vendors, sales reps, competitors, and the community. We celebrate this bi-annually by holding our national sales meeting and vendor expo. The Partners in Printing Expo will take place July 21-23 in 2020. As always, our marketing team is going above and beyond continuing to raise the bar on what our vendors and guests can expect.
We kick off July 21 with the celebrity golf outing. This charity fundraiser is designed to give back to the community. While we can all agree a round of golf is a great place to be on a sunny, summer day, it is even better when you sprinkle in some famous faces and the knowledge that the money you are spending is going to help those within our community.
On July 22, we will get you fired up with our professional learning seminars, where we lined up five well-known speakers who will surely provide insights on topics pertaining to the future of business. Our speaker line-up includes: Barry Cooper, Ann Kerian, Gene Marks, Tracy Spears, and Tom Thibodeau. Barry Cooper of Cooper Tea Company will talk about his 55+ years in business. Ann Kerian will provide consulting and coaching on generations. Gene Marks will tackle the political, economic, and tech trends. Tracy Spears will guide us through developing a personal and professional brand. Lastly, Tom Thibodeau will show us the positive power of servant leadership.
While Empire finds change invigorating, we do believe if you have a good thing going, keep it going. The backyard BBQ will continue to follow the sales meeting and this year, we will bring the event back to John’s backyard. The fun does not stop there as Empire is providing the comedic entertainment of James Ervin Berry.
The event rounds out with the Partners in Printing Expo on July 23. This expo will give our partners a chance to build their customer base while increasing market position. As we learn during training, this is a great time to promote your brand by showcasing expertise and building a database to market in the future. The vendor expo is a must-attend event for anyone who wants to focus on building partnerships and strengthening the print industry for future generations. With additional support from SGIA, we will be taking the expo up the road to the beautiful La Crosse Center. The space gives us the room to offer more vendors, which will provide ample opportunities to build customer relationships, promote specialties, and enhance your company profile.
A new and exciting networking addition to the 2020 expo is our concert series. The concert serves a few purposes in meeting the expo’s mission of promoting the industry and its suppliers. The concert will feature three national acts and will be open to the public. This allows us to highlight and share to the local community the rich printing heritage in Wisconsin. Besides printing, La Crosse, WI, is home to one of the largest Oktoberfest celebrations in the United States. We have formed a partnership with La Crosse Festivals, Inc. to utilize the Oktoberfest grounds for concert goers to enjoy a night of country, rock, and pop music along with food and fun. The acts performing for the 2020 concert have over 25 top ten hits between them.
Doug Billings, VP of Sales and Marketing
